Your email address
This is the account. There is no password. Logging in sends a single-use link that stops working after fifteen minutes or after one use.
Privacy
What Lauched In holds about you, why, and how to make it stop. No advertising, no tracking, no analytics. The only cookie is the one that keeps you logged in.
What is held
If you joined the waitlist before we opened
Your email address and, if you gave one, your postcode. Nothing else, and no account. The postcode is only there so we know which areas to open next. It is kept until we email you to say we are open in your area, and you can ask for it to be removed at any time before or after that.
Name, phone and where the box goes
Address, postcode and any note you leave for the driver. The phone number is for the delivery only. The address on a box that has already been paid for is copied onto that order, so editing your address changes where the next one goes and never reroutes one already made up.
What you ordered
The meals in each box, the weeks you skipped, your bundle size and whether the subscription is running. The kitchen cooks from this and has to keep it as its record of food sold.
What you type to the assistant
If you use the box builder or Ask, the conversation is kept so it can follow what you said a moment ago, and it is sent to Anthropic to be answered. Your name, address and email are never in what is sent. The assistant is told what you are allowed to see and never who you are.
A push token, if you use the app
An identifier for the handset, so the Sunday “pick your meals” notice can reach it. It is not tied to anything else about the device, it is deleted when you log out, and refusing notifications costs you nothing. The same message goes by email.
Not your card
Card numbers never reach this kitchen or this software. Payment is taken by Stripe, and all that is kept here is the reference Stripe gives back.
Who else sees it
Stripe
Takes the payment and holds the card. Gets your email and the amount. stripe.com/privacy
Anthropic
Answers the box builder and Ask. Gets what you typed and this week’s menu. Not your name, your address or your email. anthropic.com/legal/privacy
Expo
Delivers the notification to the app. Gets the push token and the words of the message, nothing else. expo.dev/privacy
An email delivery service
Carries the weekly notice and the account emails. Gets your address and the message.
Nobody else
Nothing here is sold, shared for advertising, or handed to a data broker. There is no analytics script, no advertising pixel and no tracking across other apps or websites.
Getting rid of it
Take me off the waitlist
Email us and the row is deleted. There is no account to log into, because joining the waitlist never made one. Asking is the only way, and it is the whole process.
Delete my account
In your account settings on the website, and on the account screen in the app. Your name, phone, address, delivery notes and payment reference are erased, your email is replaced with one that means nothing, and your push devices, unused login links, assistant conversations and any unsent messages are deleted outright.
Two things survive on purpose. The kitchen keeps its record of food it sold and the platform keeps its record of what was billed. Both with nothing about you attached, because a business is required to be able to account for its sales. And a box you have already paid for is still delivered: it goes to the address copied onto that order, so asking to be forgotten never costs you food you bought.
Seeing it or correcting it
Your account screen shows what is held and lets you change most of it. For anything else, ask and you will get an answer within a month.
If you are not happy with the answer
You can complain to the Information Commissioner’s Office, the UK regulator, at ico.org.uk.
The legal bit
Who is responsible
Lauched In decides what is collected and why. The software is run on its behalf under contract, and whoever runs it may only do what Lauched In asks of them.
Why it is allowed
Your name, address and order exist to perform the contract you entered when you subscribed. The record of sales is kept to meet accounting obligations. Notifications about your own box are part of the service, not marketing.
How long
While you have an account, and until you delete it. Sales records are kept for six years afterwards with nothing about you attached, which is what UK tax law asks of a business.